2012 has been like a movie; you couldn’t write it
has been a big, eventful year for the ice cream industry. The good, the bad and
the ugly have all made guest appearances along the way but like the film, the
good guys, in this case the ice cream manufacturers, have come out on top and are
now ready for the 2013 sequel.
of the biggest challenges faced by manufacturers this year has been the
weather. As this is England, we all had great expectations but, the endless
summer we all crave and wish for every year was more like the endless winter
which, as well as not sounding quite as romantic and certainly not protruding with
the same connotations of sunshine, fun and freedom as its likeable counterpart,
also had a big impact on ice cream sales during what would normally be the
busiest time of the year.
mini heat waves at the inception and again at the conclusion of the summer, it
was one hampered by unpredictably cold weather; a consequence of which was a
drop in tourism, and therefore ice cream sales. However, rather than letting
the unstoppable elements consume them and their spirit, manufacturers battled
through in the pursuit of happiness and turned what could have quite easily
have been disaster movie, into a positive, and gainful, outcome, with some even
reporting record profits.
further positive of 2012 has been the clear growth in overall product recognition
with the UK following in the footsteps of the American market and establishing
bespoke versions of the specialist ice cream parlours that have been so
successful over there. The most prominent of which is probably the Icecreamists
of Covent Garden who have almost reinvented flavours and branding and in doing
so, bought a new lease of consumer excitement to the UK market.
been an up and down year fraught with obstacles but the industry overall has
demonstrated its versatility and ability to adapt. So, what does 2013 hold? It’s
unknown but it is coming soon, and we’re confident it’s going to be another
the fun part; for the movie buffs out there, you will have undoubtedly seen that
there are movie titles incorporated throughout. For those that didn’t notice, analyse
this article again and you’ll definitely spot a few. How many can you see? All
entries to be sent to firstname.lastname@example.org
Posted in News on 28 Nov 2012.